menukarma blog

A “pittsburgh hoagie 18 inch” was sought on Google today and found at Pizza Pronto in Pittsburgh, PA.

Postres nicas were sought on Altavista today and found at Oye, Managua. This one is a bit of a head-scratcher. The query translates to roughly “Nicaraguan Desserts”. Since “nicas” is the insider term for Nicaraguan, or from Nicaragua, I got to wondering where the searcher was located, geographically. As it turns out (according to their IP address), this person is a Comcast subscriber somewhere in Dade County, Florida. Interesting. Not much hope this person will be able to gratify his or her impulse for Nicaraguan sweets tonight, at least not from the Oye Managua restaurant, located 3,100 miles away in San Francisco. Hmmmm. I’ll bet there’s a whole universe of ethnic food keywords just sitting there, waiting for the right offer of gratification to monetize their traffic.