Does your restaurant need a web site?
I tried to stir up some discussion about restaurant web sites recently on a popular food service industry forum, but the topic sparked little interest. It seems word of mouth is still king in the marketing mix, to which I responded: “I guess the question is not so much whether word of mouth is still more important than having a web site. Of course the answer to that is ‘Yes!’ The question is whether the potential benefits of having some sort of an online strategy are still so negligible that the average overwrought restaurateur should continue to ignore them?”
