menukarma blog

According to a survey conducted earlier this year by the Coyle Hospitality Group, your menu is the single most influential piece of online information you can provide about your restaurant, when it comes to turning online lookers into diners. Well, I could have you told you that, lol.

Here are some of the highlight findings, based on the opinions of 2,437 restaurant-goers:

• 92% of them eat out at a restaurant they have never visited before at least once per month.
• Word of mouth was still deemed the most influential external factor.
• 78% have never booked a reservation online.
• 62% never relied on review web sites to influence their decision.
• 67% of those polled said that the quality of a restaurant’s website is an indicator of the level of service they can expect to receive when dining there.
• Menus were deemed the most important information they would like to see online, followed by pictures of the dining area.

It stands to reason: they want to know what you’ve got, they want to know how much it costs, and they want to have a look at your place. And, somewhat surprisingly, what a bunch of strangers on a reviews web site might have to say about your restaurant is almost meaningless.

This entry was posted on Monday, December 17th, 2007 at 11:07 pm and is filed under Restaurant Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.